Yulia Novita, Aura Naila, Rosalia Linda and Ananda Zaqira 2026. Digital Marketing and Brand Image as Determinants of Purchase Intention: An Empirical Investifation of Janji Jiwa Coffee Shop Consumers in Pontianak. Journal of Business Economics : Needs, Services, and Money. 2, 1 (Jul. 2026), 78–91. DOI:https://doi.org/10.54526/jbensm.v2i1.19.