Vol. 2 No. 1 (2026): Journal of Business Economics:Needs, Services, and Money

View Vol. 2 No. 1 (2026): Journal of Business Economics:Needs, Services, and Money

Issue Description – Volume 2 No. 1, July 2026

This issue of the Journal of Business Economics: Needs, Services, and Money compiles empirical studies by Indonesian researchers that address contemporary issues in marketing, consumer behavior, and financial management. The articles examine purchasing decisions, customer satisfaction, digital marketing, brand image, financial literacy, financial inclusion, spiritual intelligence, financial self-efficacy, and financial management behavior among Generation Z, university students, and MSMEs. Using quantitative approaches across various business and educational contexts, the studies provide practical and theoretical insights into consumer decision-making, responsible financial behavior, and business competitiveness in Indonesia.

DOI: https://doi.org/10.54526/jbensm.v2i1
Published: 2026-07-30

Research Articles